Optimal by design

Feb 17 2013
Being light and simple, and multiple and complex at the same time is the goal. These qualities are not mutually exlusive, in their unbalance, design thrives.

In their thoughtful book, Pervasive Information Architecture: Designing Cross-Channel User Experiences, the authors present an interesting view on the relationship between simplicity and complexity.

In their view, simplicity and complexity complement each other.


Feb 02 2013
User-centered design has served the digital community well. So well, in fact, that I’m worried its dominance may actually be limiting our field.

Cennydd Bowles offered some really interesting perspectives on the value of the user-centred design process, and its shortcomings, in his article Looking Beyond User-Centred Design.

I’ve added a comment to the discussion too.


Dec 03 2012

Small Cognitive Psychology for Big Interaction Design

Slides from my talk at UX Cambridge 2012, are here, for your viewing pleasures:

(Note: I gave a similar talk at Webexpo Prague 2012. But in Czech. And you don’t want to see the slides, since your eyes would hurt from all the special characters and accents.)

In the section about Attention, I also mentioned visual perception theory and how animated transitions could help us to shape the flow of attention in an interface. There was not enough time to go into details, but here are some resources:

UI Transitions
Great site with effective demos of various animated transitions. Love the attention to detail put into those animations.

You can just google ‘visual perception’ and get tons of results, but here’s two to get you started:
Visual Perception Theories (beware, it’s quite geeky)
Using Gestalt for Visual Hierarchy

(2 notes   /   )

Nov 18 2012

Concept design competition - Innovation in eMobility

Me and my colleague Lucy (Visual Designer at Flow) took part in a concept design competition organised by Hethel Innovation this summer. Hethel Innovation is an organisation based in Norfolk, UK, that helps businesses develop their innovation potential.

The competition brief was to change people’s perceptions of electric vehicles.

So we submitted a concept design solution. And won!

Why we won? Because we put sufficient effort in defining the problem space first, did user research (quick-and-dirty guerrilla research could be immensely helpful too), and worked through solutions in an iterative manner, until the final refined solution emerged.

You can read more about the process and outcomes on the Flow Interactive Thinkblog.

Our concept design solution for innovation in eMobility.


Nov 11 2012

UX lessons from…Whatever

I saw yet another one of those ‘What you can learn about UX from XYZ’ articles, and couldn’t resist a cheeky little tweet.

In response, Jack couldn’t resist either and accepted the challenge by following up with a neat and deeply thoughtful piece ‘UX lessons from ice-cream’.

Not being able to comment there, I had to do it here. (You know for how long I haven’t posted anything here, Jack? You made me do it again. Thanks actually!)

So, the comment:

Thanks Jack for a brilliant article combining the two passions of mine - UX and ice-cream. When I did the tweet above, I was after something completely ridiculously unrelated to UX. And icecream popped to my mind. Always does. So thanks for linking them together.

But what about…UX and earthworms!? Why earthworms? No idea. (Don’t worry, you don’t have to accept this one.)


If you were thinking of squeezing some juicy UX lessons from Johhny Depp or Tom Hanks, don’t bother, because that’s been done too.


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