Defining the target user population
Next time you hear product managers say: ‘We want our product to be for everyone’, it should ring the alarm bells for you. For everyone? Really? Do they want the product to be targeted at a 85 year-old Inuit grandmother? (nothing against Inuits of course) No. For whom is it then? They tell you that it is actually for people who are roughly between 15 and 70 and like music. Ok, so is it...
Mind the PACT
You did extensive user research and collected buckets of data. You understand your target users thoroughly and have gleaned decent insight into their goals and motivations. You did diligent task analysis and know exactly what the most common workflows and user journeys are. And on top of all that, you are very much on the ball with regards to the latest technological possibilities and...