Open your Information Architecture dictionaries and pencil in a new term: Content landmark Definition: Content landmark is an important, frequently sough-after chunk of content with clearly defined boundaries which is frequently signposted from other pages within a site. Common examples of content landmarks: Shipping costs pages on e-commerce sites. … I’ve just coined it. But...
If the statistics are boring, then you’ve got the wrong numbers.– Edward R. Tufte, The Visual Display of Quantitative Information